ITWERCS Hospitality Platform announced today that it has entered into a Major Account Partnership with 24-7 Hospitality to resell and provide service for major restaurant chains across the United States. This agreement includes the ITWERCS Point of Sale, Scheduling, Kitchen Display, Waitlists, Reservations, Checklists and other industry-leading technologies.
“With 24-7 as our partner in the major account space we gain decades of implementation and services experience, as well as a professional sales team with experience across the country” said Chris Duncan, CEO of ITWERCS. “Our goal is to provide the best platform for operators with a service level above and beyond any other platform on the market and 24-7 has proven for years that they are the best in the industry.
“Combining the ITWERCS software solution which offers all of the latest in advanced POS functions along with 24-7’s industry leading commitment to a high level of customer support, we can ensure our clients success in driving profit and scalable growth, while still maintaining the highest quality of guest service.” Todd Baker Jr., President of 24x7 Hospitality Technology.
About 24x7 Hospitality Technology
Headquartered in Chicago, IL, 24x7 Hospitality Technology was founded in 2004 and is a national provider of hospitality software, hardware and support systems to restaurant chains all across the United States. Focused on providing multiple unit restaurant operators one-to-one automation programs tailored to their business while providing unparalleled client support, 24-7 continues to expand its market penetration in the hospitality industry.
ITWERCS is the first Hospitality Point of Sale in the Microsoft Cloud that was built inside of a major US restaurant chain. Launched in 2007 and running on Microsoft Cloud since 2009, the platform completely integrates all aspects of restaurant operations in a true multi-unit architecture. Founded in 2017, ITWERCS is a owned by the Jonas division of Constellation Software.
A tip for Restaurant Executives and Operators: When customers utilize their current hardware to implement ITWERCS, their costs of entry are minimized, giving them access to world-class cloud Point of Sale without the hassle and costs of replacing entire systems. We recently converted a customer in Chicago from their legacy software, running on reliable HP hardware over from a legacy software to our platform. In a matter of an hour, they were up and running on their existing terminals, printers and cash drawers. They migrated from a non-EMV, non-cloud solution to ITWERCS with ease, and now are fully utilizing our POS, Scheduling and other modules under a simple flat monthly fee. What could be easier?
The life of a restaurant Manager is a busy one. We know it because we have lived it. We strive every day to not only provide the best systems, but also the best systems that enable Management to spend time on what's important.... Customers!
In our upcoming release, Servers will be able to request a Comp (Discount), Void or other transaction approval from the Point of Sale. The request will not only notify the rest of the Point of Sale terminals and tablets in store, but also notify the scheduled manager through the ITWERCS Team App. One click in the app and the Manager Approval can be applied in a secure, auditable form. No more running around to terminals, no more handing out your key card or number!
Loyalty: Points? Spend? Visits? Check-ins? What does it really mean to have a loyal customer, and how can you best reward loyalty without creating an entitlement program? Is loyalty something you surface the rules on, or do you "Surprise and Delight" your guests on semi-random events? Through our years we've overseen multiple loyalty plays. Some successful, some a total flop. We've seen programs that absolutely rocked from a data perspective, that through failed promotions created messes that took years to clean up.
Overall, what we learned was that each concept's success in loyalty depended on that concept and also on the commitment of operators and marketers. Having buy-in from all departments as to the definition of loyalty and the measurement of success is critical. What amazes us is all of the loyalty programs we see in locations that don't have enough data behind them to tell whether or not they are actually working.
Then there is the security around those programs. How many points does your server's friend have? How many "points transactions" are actually logged to a guest, and how many redemptions are actual customers and not employees? Does the program have holes in it that are ripe to be exploited?
There are huge bonuses to full-featured programs, such as the ability to link up gift card balances to loyalty accounts, giving even more ways to reward guests seamlessly. Full-featured loyalty also gives restaurants the ability to get a good feel for new menu items by communicating specials to their loyal fans, and rewarding them for their feedback on those new items. The other advantage of a full-featured program is the ability to incentivize purchases on specific items or categories, and be able to control/track those redemptions with no user input.
The biggest reward of a solid, integrated loyalty program is the true benefit to the customer. People love to feel included, whether through communication, reward or just plain acknowledgement for being a friend and customer. The customer that can socialize his or her incredible experiences to their friends, fans and family is one that everyone wants to take care of!
If you're considering a full-featured platform, contact us. Everything we do links to our guests, giving the platform the ability to track loyalty transactions, attribute marketing, measure effectiveness of campaigns, measure recurring guest counts and distribute smart offers that drive sales. Our team can help you get what you are looking for out of your data.
Great post from Jordan Thaeler, here's a taste of what he's stating: